Ok, so there aren’t really all that many books on higher education marketing itself — although there is certainly a good handful. I’m going to occasionally share what I’m reading (or have read) here in the hopes that it may be helpful to those of you who work at universities trying to get the word…
Category: Blog Posts
Top Three Web Content Tips for Universities
One of the best parts of creating content for the web is that it is instant gratification with a redo button: you can get a ton of information about who comes to your site and what they do there. You can then react quickly to optimize the site, and then repeat. And repeat. And repeat.…
Google Translate for Higher Education Marketing
I decided to add a widget today to my site to allow people to translate my homepage using Google Translate. It seems slightly insane considering that this business is based on helping universities communicate effectively to international audiences — mostly universities in non-English speaking countries who have to produce a lot of content in English…
Online Content: The Importance of an Editorial Calendar
One of the things that I talk to nearly all of my clients about is the importance of creating an editorial calendar whenever they are planning any new undertaking on the web. It’s just way too easy to put great content online and then, well, forget about it for a few months while other projects…
Who are you? Ma-ma-ma-my personas...
(*Please feel free to hum “My Sharona” if you’re wondering what the heck my title means…Actually, humming wont’ really clarify things, so just read on.) I just got back from the American Marketing Association’s Higher Education Marketing Symposium in San Diego and my brain feels like a big ol’ mess of new and exciting ideas.…