Marketing and Recruitment

What will most impress international audiences about your institution or program? We can help you craft the perfect messages and pick out the right channels to get them across.

Marketing and Recruitment Strategy and Execution
We will help define the target markets, media and channels, timeline, plus necessary activities and collateral. As part of this process, we may do any of the following:

  • Create web content (text, photos, video) and print materials effectively targeting international audiences
  • Edit your printed or online materials, including brochures, program descriptions, and more.
  • Write and send email blasts and personalized emails
  • Crafting positioning and key messages based on competitive analysis, benchmarking, or research with internal stakeholders or prospective students
  • Creating and placing online or print advertisements for student recruitment

Lead Management for Student Recruitment
In order to ensure that the maximum number of qualified applicants actually enrolls at your institution, we will help you create processes to move applicants along from prospect to applicant to acceptance to enrollment. This could include crafting standard emails, creating timelines for when students and/or parents should receive communications from the institution, selecting the right CRM system, etc.

International Marketing Review
There are a lot of ways to see where you stand – and how we work! We can look at your website, brochure, or your presence at recruitment fairs from the perspective of your key international target audience(s). You will receive a report containing a practical analysis and concrete recommendations for improvement.

Watch our webinar on Global University Website Trends featuring Megan Brenn-White!

Ready to talk with us about working together?

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